Project

Video Series

Video Series

Client

Client

Bank of the West

Bank of the West

Explain Like I'm Five

Main Project Image
Main Project Image
Main Project Image

Making complex concepts fun with Bank of the West

Bank of the West approached us with a question: how do we make complex economic concepts accessible to their audience? Rather than creating traditional financial education explainers, we came to them with an innovative approach: take their chief economist and have him explain sophisticated economic theories to a classroom of five-year-olds. Our campaign delivered a series of social-first videos and web content that made sophisticated economic concepts digestible for all audiences and helped to demystify complex financial concepts.