Making complex concepts fun with Bank of the West
Bank of the West approached us with a question: how do we make complex economic concepts accessible to their audience?
Rather than creating traditional financial education explainers, we came to them with an innovative approach: take their chief economist and have him explain sophisticated economic theories to a classroom of five-year-olds.
Our campaign delivered a series of social-first videos and web content that made sophisticated economic concepts digestible for all audiences and helped to demystify complex financial concepts.